An engagement platform for progress
Designit was asked to create a unique learning and engagement experience for Microsoft. This project wasn’t directly related to Microsoft’s corporate DEI work or positioning. It was to be built as
a platform for learning and sharing on the topics of diversity and inclusion at work, as well as in society at large.
Our first phase was a proof-of-concept exercise to support the DEI team in securing support and funding from internal leadership. We developed a pitch that wove a narrative around our concept, “Work in Progress,” through strategy, verbal expression, and a unique new visual language for the company. Our second phase was to build the experience and produce original content to populate it.
Our storytelling construct was so resonant
that it was also used for the very first Microsoft Include event, which coincided with the release of the website.
This project earned resounding praise from all of Microsoft leadership.
“WOW! This is the sentiment I have, as do many others, about the incredible work this team has done in partnership with GD&I to bring the Inclusion Journey site from an idea to a reality. From the assets, creative, and endless reviews, to the site experience and end-user-first approach—we could not have done it without the expertise and hard work from each and every one of you.
On behalf of Global Diversity & Inclusion Team and Microsoft—thank you. We appreciate all the long hours, passion, teamwork, and effort that has gone into this. Congratulations on a successful site launch and all that this encompasses.”
On behalf of Global Diversity & Inclusion Team and Microsoft—thank you. We appreciate all the long hours, passion, teamwork, and effort that has gone into this. Congratulations on a successful site launch and all that this encompasses.”
Lindsay-Rae McIntyre
Chief Diversity Officer, Microsoft
Chief Diversity Officer, Microsoft
